Page 18 in Iggesund Paperboard - Inspire - Nr 31 2009

DESIRED Photo Klara G objects BLACK ELEGANCE Vodka packaging Everything about the Smirnoff Black vodka brand is distinguished, from the unique recipe and distilling process, to its appearance in the latest James Bond movie. So when Diageo Polska, the Smirnoff brand distributor for Poland, wanted a new package for the best-selling premium spirit, it wanted something elegant, strong and innovative. The final product was the result of cooperation between CD Cartondruck AG, its Polish branch Cartondruck Polska, Leo Burnett Poland and the client. "The form was designed by CD Cartondruck Research and Development unit in Germany," says Pawel Targowski, Managing Director of Cartondruck Polska. "Later we took over and together with the ad agency and Tomasz Beszterda from Diageo Polska created the final product." The package won the 2008 Carton of the Year award in Pro Carton/ECMA Carton Awards. The jury was impressed by the innovative form, the effective side opening that closes automatically when the bottle is put in, the masterful folding of the box, as well the elegance of the design and print. The black offset UV print is finished with partially glossy in-line varnish and hot-foil stamping in gold, which refers to the copper pot distilling technique. "Invercote was chosen for its high quality because a luxury folded box was needed and for the way the final print looks on it," says Targowski. The package is folded manually, assembled by the manufacturer and send to the client ready to use. MARGO CYGIELSKA Customer: Diageo Polska, Poland Structural Design: CD Cartondruck AG, Veronika Müller, Germany Converter: Cartondruck Polska, Poland Graphic Design: Leo Burnett Warsaw, Poland Techniques: Black UV offset printing, partly matt in-line varnish, hot foil stamping, folding Material: Invercote Duo 490 g/m2 18

Page 17 - PROFILED Text Alessia Wistén Photo Morgan Norman pop star Singer Ana Johnsson   Page 19 - "Security is getting more and more important today to save your product..." Customer:  
To read this myPaper publication you need to have JavaScript activated in your web browser. You also need to have at least Flash Version 6 installed.